[Free] Growth Hacking Masterclass: Become a Digital Marketing Ninja

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Lectures 119
Video 7 Hours
Skill level all level
Languages English
Includes Lifetime access
30 day money back guarantee!
Available on iOS and Android
Certificate of Completion

Learn lean & web analytics, digital funnel design, social, viral, email, and content marketing, SEO, PR, AdWords + more.


Udemy's Official Flagship Growth Hacking Course // v2.3 Released in August 2015

Learn how to use lean analytics, web traffic metrics, digital conversion funnels, LTV & CAC calculations, social media, viral marketing, public relations, SEO, inbound marketing, email marketing, and paid acquisition to grow fast.

A Digital Marketing Toolkit for the Connected Economy at Your Fingertips

Learning to think and market like a growth hacker puts you on an even playing field with the big firms in Silicon Valley and once you have these skills, you'll have a knowledge base that enables you to excel as a modern digital marketer. The demand for digital marketing skills continues to increase and when you know how to attract and retain customers through online channels, you'll be a valuable asset to any team.

This flagship course was developed in partnership with leading instructional designers. You'll apply the concepts as you learn, read about growth hacks, and learn from beautifully-animated learning modules developed by our animation team (read: no boring power point slides here!).

The Complete Digital Marketing Package for Growth Hackers

This course begins by presenting selected MBA-level marketing concepts like product/market fit, personas and customer segmentation, and customer “buying centers." Then the course builds out each of the in-demand digital marketing skillsets and contextualizes them within the growth hacking mindset.

In the first half of the course, you'll develop analytical skills that will enable you to understand what's working, where it's working, and what needs to be changed. You'll start with a section on lean analytics before moving on to web traffic analytics. Then you'll develop the ability to design and track digital conversion funnels which, when combined with lifetime customer value (LTV) and customer acquisition cost (CAC), will enable you to find opportunities to bring new customers into your ecosystem on a revenue-positive basis.

In the second half of the course, you'll develop a user-centric approach to marketing. You'll start with a section on the new social media marketing landscape and then move on to viral marketing and public relations. Then, you'll get a crash course in SEO for online destinations as well as for content marketing so that you can ensure that your content is discoverable on the web. The email marketing section will introduce you to automated email marketing strategies and also develop your ability to use email marketing platforms to manage a group of email list subscribers. The course wraps up with a section on paid acquisition and online advertising so that when you have an advertising budget, you'll know how to use it.

Version 2.0 Release Notes:

The course features brand new introductions. Re-recording of course introduction, section introductions, and conclusions to reflect new material.
You can now earn growth marketing ninja stars throughout the course! If you complete your training, you'll earn the Ultra Star and can download the Ultra Star wallpaper as a frequent reminder of your growth hacking skills.
You have access to nearly 2 hours of new SideBYSides to support the following technical skills:

Target Market Interviewing Analytics
Using Google Data to Access Public Demographic Statistics
Using the Google Analytics Solutions Gallery
Designing Trackable Analytics Funnels
Using Funnel Visualization Tools
Researching Journalists Who've Written about Similar Stories
Creating a Custom Email List Segment
Integrating Automated Email Triggers
Automating Drip Email Campaigns
Setting Up an Adwords Campaign and Group
Setting Up a Remarketing List in Adwords
Setting Up a Facebook Remarking List
Setting Up Dynamic Display Remarketing in Adwords

We've added a .pdf from Yahoo! that describes the personas who use Yahoo!'s job seeker offerings as an additional resource in the lecture on Developing Psychographic Customer Profiles.
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